What Artists Should Know About Breakr

What Artists Should Know About Breakr

Until recently, I only dabbled in influencer marketing. It seemed promising but daunting. To do it right, I’d need to research influencers across multiple platforms and determine which ones align with my brand. Then I’d have to figure out how to reach them. A cold DM? Comment spam? Next comes the really awkward part: negotiating…

My $500 Song Promotion

My $500 Song Promotion

Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote it?” I’d generally just refer them to my blog, where they wouldn’t find a dedicated answer to that question. UNTIL NOW. It obviously depends on the budget. And to be honest,…

Selling CDs to Strangers

Selling CDs to Strangers

Way back in 2001, my song “Ponytail Girl” spread like wildfire on Napster, mislabeled as an unreleased Depeche Mode b-side. Turning lemons into lemonade, I used the incident as the basis for a tribute album to the band. It quickly became my top seller, and the initial CD pressing sold out. Not wanting to become…

My CD Preorder Results

My CD Preorder Results

Seven months ago, I added a WooCommerce shop to my site for a free CD offer, which I discussed here and here. It ran from May through the beginning of August, netting $3249, which I used to press 1000 copies of each of my last two albums on CD. At the end of September, I…

Do You Really Want to Hire a Music PR Company?

Do You Really Want to Hire a Music PR Company?

Over the past two decades, dozens of my mastering clients have hired music PR companies to promote their music. They always regret it, and always tell me the same thing: “They didn’t do anything for me that I couldn’t have done for myself.” Same goes for labels, by the way. I’ve never been on a…

Why I Left Mailchimp for Drip

Why I Left Mailchimp for Drip

Email is my #1 promotion tool. Always has been. I’d been using FanBridge since 2012, but it didn’t integrate with the WooCommerce shop I added to my site earlier this year. Mailchimp did. Moving all of my FanBridge subscribers to Mailchimp would’ve cost me $99/month, so I chose to maintain two accounts: FanBridge for “fans”…

How I Promoted My Free CD Offer

How I Promoted My Free CD Offer

In my last installment, I detailed the mechanics of my free + s/h funnel. If “free + s/h funnel” is gibberish to you, you can get yourself up to speed here. When I started, I had eight titles available on CD. Now I’m down to five, with less than 20 copies of the two I’d…

How I Sold 1000 CDs in 10 Weeks

How I Sold 1000 CDs in 10 Weeks

Why would anyone buy a CD in 2020? Let me count the ways: Getting stuff in the mail is fun Superior sound quality The artwork, lyrics, and liner notes It has value as a collectible, especially when autographed To support the artist! I first heard about the “free + s/h funnel” through Chris Robley, who…

Grow Your Spotify Followers with ToneDen

Grow Your Spotify Followers with ToneDen

It’s been over two years since I wrote How To Promote Your Music with Facebook Ads, and it’s still one of the most popular articles on the site. I’ve learned a lot since then, and I’m still learning! The truth is, the platform is constantly evolving, along with the Ads Manager interface. It’s hard to…

What Artists Should Know About SubmitHub

What Artists Should Know About SubmitHub

In March of 2016, I published what quickly became my most popular post: These 59 Music Blogs Will Listen to Your Song, Guaranteed. Four years later it’s up to 1100+, and also includes radio stations, YouTube and Twitch channels, Spotify playlisters, and Instagram influencers. Jason Grishkoff, the founder of SubmitHub, walked me through the submission…

My Drooble YouTube Promotion Results

My Drooble YouTube Promotion Results

Your new music video cost $2000 to make. One week after its YouTube premiere, it has 134 views. What to do? You could share the link on your socials for the seventh time, at the risk of annoying your friends and family. But even if they click through, the lack of social proof is unconvincing….

The Best Way to Promote Music in 2020

The Best Way to Promote Music in 2020

Over the past few months, I’ve received a handful of emails asking me the same impossible question: “I love the blog, I’ve read all your articles, you’ve given me so many things to try… but if you had to pick just one, what’s the best way to promote music?” I bet you know the answer….

My Promote on SoundCloud Beta Results

My Promote on SoundCloud Beta Results

Three weeks ago, I received the following email from SoundCloud with the subject line “You’re invited to an exclusive promotional opportunity.” I immediately created a campaign to promote the opener from my new album: As it currently stands, creating a campaign is relatively straightforward, though the option to choose between simple and advanced targeting is…

Spotify PR Spotlight: Midnite Blaster

Spotify PR Spotlight: Midnite Blaster

You’ll recall from my last installment that streams don’t equal fans. Two campaigns yielded 180K streams, with no obvious boost in followers. Keep those results in mind as we break down my two Spotify PR campaigns with Midnite Blaster, which should ring a bell if you read my article on SoundCloud promotion. Vicky Edward, who…

Does the Fans on Demand Formula Add Up?

Does the Fans on Demand Formula Add Up?

John Gold, founder of Hypeddit, recently published a course called Fans on Demand Formula, promising a thousand new fans in one week. I put it to the test! Well, kinda sorta. I took three weeks, and experimented with different audiences more than any sane person would dare. But hey, I completed the training and am…

Spotify PR Spotlight: Virtuoso Music

Spotify PR Spotlight: Virtuoso Music

It’s always a good sign when a Spotify PR company rejects your song. It means they’re selective, a prerequisite to establishing fruitful relationships with influential curators. Virtuoso Music rejected my first submission, so I sent them three more. To my relief, they approved one of them: We really love “In Motion” and we think that has a…

Spotify Ad Studio Revisited

Spotify Ad Studio Revisited

Spotify launched their Ad Studio platform early last year. I was giddy with excitement. For the first time, I could make potential fans hear my music. If they liked it enough to click through, my entire catalog was at their fingertips, AND I’d earn royalties on every play. Maybe I’d even earn enough to pay…

What Artists Should Know About Songtrust

What Artists Should Know About Songtrust

Did you know that each time your song is streamed, it generates a mechanical royalty that is not paid through your distributor? You need a publishing administrator like Songtrust to collect it. For a $100 setup fee and 15% commission, Songtrust will help you sign up with a PRO (ASCAP, BMI, SOCAN, IMRO, etc) if you’re…

YouTube vs Facebook Video Premieres

YouTube vs Facebook Video Premieres

You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere. In the spirit of “why not?” I tested the feature out on both platforms to determine the premiére premiere-er. The winner, in my mind, was cliére (I’ll stop). The idea is…

Drooble Song Reviews, Reviewed

Drooble Song Reviews, Reviewed

Drooble is a social network for musicians. Like Facebook, it has a news feed with comments and likes. Like SoundCloud, it has artist profiles, radio, charts, and playlists. And like Fiverr, you can pay for things like radio play, news feed exposure (Artist/Tune/Video of the Day), and even professional services like mixing and mastering. The…

I Bought 16K SoundCloud Plays

I Bought 16K SoundCloud Plays

I would never buy fake plays, and I strongly suggest you don’t either. You risk getting your material taken down, your account suspended, or worse. When I received an email from Vicky Edward of Midnite Blaster, an electronic music marketing agency based in Melbourne, Australia, I was skeptical. She assured me that their SoundCloud promotional service is…

How I Promoted My New Album

How I Promoted My New Album

In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers emailed to ask for a copy of that list. It’s full of abbreviations, acronyms, and other indecipherables, so I figured I’d break it down…

How to Promote a Limited Time Special Offer

How to Promote a Limited Time Special Offer

Patreon has been doing a lot lately to help creators maximize their potential on the site. In addition to the recently launched Patreon U, I was invited to not one, but two special workshops: Special Offers & Membership Reboot. The former allows you to offer a limited-time reward at a particular tier. The latter involves…

That's all, folks!

That's all, folks!